Even before the start of the third edition of the IPL, the BCCI bagged deals worth thousands of crocres of rupees.
With a number of brands fighting to make their mark in the Indian Premier League, the Indian Cricket Board's is set to get only richer.
Acording to the Economic Times, regardless of the T20 tournament's ability to keep the crowd interest going, the world's richest cricketing body is learnt to be richer by nearly Rs 750 crore, up 25% from last year, after sewing up a raft of deals.
The IPL has bagged three-year deals with internet giant Google and general entertainment channel Colors inked in January, which are worth at least Rs 80 crore and Rs 100 crore, respectively, as reported by the newspaper.
The Indian T20 Series also earned sponsorship deals with Swiss watch brand Banderlier, Karbonn Mobiles, Indiagames, Maxx Mobile, V Rock Mobile and Global Cricket Ventures for merchandising, which collectively are worth at least Rs 125 crore a year.
Tyre company MRF also joined the IPL brandwagon by sponsoring the blimp, a balloon that floats over the stadium, in a deal said to be worth Rs 15 crore a year.
"OUR estimate is that IPL-3 will witness a 25-30% growth in revenues," said Basabdatta Chaudhury, CEO, Madison Media.
He also told the national daily that new deals like the theatrical rights sold for Rs 330 crore for 10 years also helped boost IPL revenues this year, besides the many sponsorship deals.